More ISVs should consider working with peers who complement their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.

Providing comprehensive marketing support to your resellers really takes effort beyond what you do to reach direct consumers. It may consume energy, resources and time, but it’s worth it. If you think you need more convincing, consider these pointers.

Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.