Resour
ces about “ISV-OEM partnerships“
Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.
You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.
We have been working with OEM program holders and the ISV community alike for the past 20+ years. The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.
Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy. Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.
We have interviewed software vendors across Korea from small to large enterprises to understand their global footprint and get their perspective on foreign software partnerships that can fuel their growth.
To get the right partners, you need to have the right approach. Keep these important points in mind as you plan your partner recruitment efforts.
