Resour
ces about “ISV-OEM partnerships“
Boost your software sales through marketing insights about ISV-OEM partnerships, partner recruitment, reseller networks and more.
Liz discusses with William Philipps, one of the Outbound Lead Generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.
While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people. It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.
In this webinar, we explain how you can successfully recruit ISVs into your partner ecosystem by designing and implementing a holistic approach to marketing.
Here are tips to help successfully increase awareness about the benefits of your ISV OEM program.
Our ISV-OEM Outreach Specialist shares his approach to OEM program-holders targeting ISVs from different regions across the globe.
