Many software vendors rely on channel partners for growth, expansion into new markets, and to provide essential implementation services to guarantee deployment success with end-user customers.  Supporting your channel to help them sell is essential.  But how well do you actually know your channel?   

How do you promote a partner program among ISV audiences? Partnering has become increasingly important in keeping up with customer demands; partner ecosystems are playing a crucial role.  

While the term OEM (original equipment manufacturer) was coined decades ago to explain software integration onto hardware, OEM today means many things to many people.  It continues to be used to explain embarked software onto “equipment” (whether that be a smart phone, a refrigerator, a car, a printer, or anything else you can think of); it is also a term that is used to describe ISV-to-ISV partnerships to embed one piece of software into another.