Buyer Persona Template for Software Vendors
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Why Telemarketing Is Important and How You Can Do It Well
Here are five easy but effective things you can do now to make you an expert in cold-calling.
State of the ISV Community for Q2 2018
We have interviewed top executives of ISVs across EMEA and APAC to understand how ISVs interact with other ISVs and what challenges they are facing. In this infographic, we present our findings on critical elements of the ISV community: partnerships, business challenges and information sharing.
Why OEM Partnerships are the New Marketing El Dorado for ISVs
More ISVs should consider working with peers who complement their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.
Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration
If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.
