How Marketing is Like Weight Loss
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
Why Sexism in Marketing Must Go
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
5 Tips for Improving Lead Conversion Rates
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
5 Elements of an Effective Cross-Channel Marketing Strategy for ISVs
ISVs have myriad options for how to spend marketing budget. For example, you can invest in your website, content marketing, and social media and social advertising. You may focus on email marketing, pay-per click (PPC), or print ads.
B2B Software Marketing Strategies: What Works to Generate High Quality Leads?
B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
