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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

The Old World Is Still Good For Business Opportunities

Here’s why doing business in Europe is just as interesting as the US market.

By |2022-03-15T12:10:13+08:0029-Mar-2017|Categories: Articles|Comments Off on The Old World Is Still Good For Business Opportunities
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What To Consider When Determining Marketing ROI

Marketing ROI is not that simple to quantify, but here are factors that guide you to get the best value for your money.

By |2022-03-15T12:07:52+08:0020-Mar-2017|Categories: Articles|Comments Off on What To Consider When Determining Marketing ROI
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Why Telemarketing Still Works

While telemarketing has gotten more difficult over the years, it is by no means outdated.

By |2022-03-15T12:04:56+08:001-Mar-2017|Categories: Articles|Tags: |Comments Off on Why Telemarketing Still Works
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