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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How Effective Pre-Sales and After-Sales Make the Buyer Journey Better

In the B2B world, sales can become a company’s obsession. How can we increase sales? How can we improve up-selling techniques to our current client base? What can we do to enhance visibility for our offers? How can we use multi-channel content marketing to engage our buyer personas?

By |2022-02-28T21:44:09+08:0026-Sep-2017|Categories: Articles|Tags: |Comments Off on How Effective Pre-Sales and After-Sales Make the Buyer Journey Better
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How to Make Telemarketing Work

For better odds of success, be prepared to do your homework and, most importantly, be yourself.

By |2020-11-10T13:22:07+08:0022-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Make Telemarketing Work
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How Social Media Marketing Is like Good Old-Fashioned PR

It’s all about telling relevant and timely stories that elevate your brand (in a rather subtle way).

By |2020-11-10T13:21:42+08:0012-Sep-2017|Categories: Articles|Tags: |Comments Off on How Social Media Marketing Is like Good Old-Fashioned PR
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How to Create Effective Storytelling in Content Writing

Keep these tips in mind when you create B2B content.

By |2022-08-30T17:05:44+08:007-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Create Effective Storytelling in Content Writing
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How to Promote Your Content to Increase Sales

Keeping your buyer personas in mind and understanding the right metrics to track should give you a good start.

By |2020-11-10T13:19:22+08:001-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Promote Your Content to Increase Sales
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