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Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
The key is to really personalize your approach with the proper value proposition according to the companies you are targeting.
Keep these tips in mind if you want to use this under-utilized marketing tactic.
Always keep in mind that the most important thing is the proper analysis of all the data you have.
In the B2B world, sales can become a company’s obsession. How can we increase sales? How can we improve up-selling techniques to our current client base? What can we do to enhance visibility for our offers? How can we use multi-channel content marketing to engage our buyer personas?
For better odds of success, be prepared to do your homework and, most importantly, be yourself.
