Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
As an independent software vendor, consider doing these five things to get people to start spreading the word about your product or service. Remember to always make it easy for them to do so.
Knowing your buyer personas well and what they’re looking for is an important first step. But ranking on search engines takes more than that. Read on to find out why.
Legacy systems, SaaS and even cloud are history. Breakthroughs and developments in mixed reality, artificial intelligence and machine learning are coming fast. As a marketer, are you ready for these changes and things to come?
If you think “legitimate interest” is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.
Do this if you want to build a “self-marketing” product that makes buzz and wins customers without too much (and expensive) effort. Start by being involved in the product development phase.
