Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Make your email messages stand out from the crowded inbox, and watch your conversion rates improve. Obtaining proper opt-ins by phone is a good place to start.
If you think you just need to create content to promote on social media and then you’re done, think again. Find out how you can get your marketing content to stand out from the noise to engage your prospects.
As an independent software vendor, consider doing these five things to get people to start spreading the word about your product or service. Remember to always make it easy for them to do so.
Knowing your buyer personas well and what they’re looking for is an important first step. But ranking on search engines takes more than that. Read on to find out why.
Legacy systems, SaaS and even cloud are history. Breakthroughs and developments in mixed reality, artificial intelligence and machine learning are coming fast. As a marketer, are you ready for these changes and things to come?
