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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

How to Get the Most Out of Your Content

Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here’s how you can optimize it to boost your brand visibility and generate leads.

By |2022-03-07T15:44:08+08:0026-Jul-2018|Categories: Articles|Tags: |Comments Off on How to Get the Most Out of Your Content

Why Telemarketing Is Important and How You Can Do It Well

Here are five easy but effective things you can do now to make you an expert in cold-calling.

By |2020-11-12T19:13:23+08:0018-Jul-2018|Categories: Articles|Tags: |Comments Off on Why Telemarketing Is Important and How You Can Do It Well

Why OEM Partnerships are the New Marketing El Dorado for ISVs

More ISVs should consider working with peers who complement their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.

By |2023-02-02T16:35:49+08:005-Jul-2018|Categories: Articles|Tags: |Comments Off on Why OEM Partnerships are the New Marketing El Dorado for ISVs

Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.

By |2022-08-10T02:51:37+08:0027-Jun-2018|Categories: Articles|Tags: |Comments Off on Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

Top 5 Resources for ISV Marketers

We know it’s challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.

By |2023-02-08T15:56:30+08:0013-Jun-2018|Categories: Articles|Tags: |Comments Off on Top 5 Resources for ISV Marketers
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