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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

3 Ideas to Generate Leads Now That Your Event Has Been Cancelled

With COVID-19 precautions in place across the globe, events are being cancelled left and right. Since events used to be a huge source of sales leads, what can you do now that they are being postponed for the foreseeable future? Here are five ways to redirect your marketing budget to build the sales pipeline you need to keep your business going.

By |2022-03-02T19:18:16+08:0019-Mar-2020|Categories: Articles|Tags: |Comments Off on 3 Ideas to Generate Leads Now That Your Event Has Been Cancelled

How to Work from Home Without Going Insane

“Work from home” arrangements have become a viable option to minimize productivity disruptions brought about by the current pandemic. Here are the pros and cons of remote working (for employers and employees).

By |2021-09-24T10:28:28+08:0018-Mar-2020|Categories: Articles|Tags: |Comments Off on How to Work from Home Without Going Insane

How Targeted Is Your Marketing?

If you don’t see a lot of marketing ROI, it may be time to ask the question: Am I marketing to the right people?

By |2022-08-10T02:59:51+08:0017-Mar-2020|Categories: Articles|Tags: |Comments Off on How Targeted Is Your Marketing?

5 Marketing Use of Augmented and Virtual Reality for Your Company

Considering to use immersive technologies to market your brand? Read on.

By |2022-03-02T19:20:16+08:0010-Mar-2020|Categories: Articles|Tags: |Comments Off on 5 Marketing Use of Augmented and Virtual Reality for Your Company

How Culture Influences Marketing

Keep these important steps in mind to improve your global marketing initiatives.

By |2021-05-17T08:37:55+08:003-Mar-2020|Categories: Articles|Tags: |Comments Off on How Culture Influences Marketing
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