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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

Facing a social selling dilemma? Don’t let it stress you out. There are ways on how you can make social selling work for you.

By |2022-06-23T15:01:20+08:005-Nov-2020|Categories: Articles|Tags: |Comments Off on The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?

Here’s a quick guide to understanding the distinctions among these types of application deployments.

By |2022-03-02T18:59:58+08:0030-Oct-2020|Categories: Articles|Comments Off on What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?

5 Steps To Creating an Amazing 3D Model

Considering to use 3D modelling for your marketing? Here are steps to create such scenario, as detailed by our sister company WYLog.

By |2022-03-02T18:57:36+08:008-Oct-2020|Categories: Articles|Comments Off on 5 Steps To Creating an Amazing 3D Model

Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

You know it’s important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.

By |2022-06-09T20:06:06+08:008-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Having a Partner Ecosystem Is an Important Marketing Tool for ISVs

Why Should I Make My OEM Program More Visible to ISVs?

We have been working with OEM program holders and the ISV community alike for the past 20+ years.  The heart of our expertise lies in building relationships between the two in order to generate business opportunities that are win-win for both parties.

By |2022-02-18T14:57:08+08:003-Sep-2020|Categories: Articles|Tags: |Comments Off on Why Should I Make My OEM Program More Visible to ISVs?
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