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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Why You Should Start Preparing Your Next Webinar Now

Hosting online events in 2021 will for sure be a must-have marketing strategy since no one is certain whether or not physical events will even take place at all. But let’s be realistic: with everyone hosting events online, how will you be sure that yours stands out from the crowd?

By |2022-03-02T18:43:17+08:001-Dec-2020|Categories: Articles|Tags: |Comments Off on Why You Should Start Preparing Your Next Webinar Now
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How to Tailor Your Pitch to Resonate With ISV Audiences

Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy-to-understand way.

By |2022-03-02T18:46:54+08:0019-Nov-2020|Categories: Articles|Tags: , |Comments Off on How to Tailor Your Pitch to Resonate With ISV Audiences
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How to Adapt My Social Media Strategy to My Business

Being present on social media platforms is essential, but knowing the most suitable social network for your business activity is even more important.

By |2022-03-02T18:49:48+08:0012-Nov-2020|Categories: Articles|Tags: |Comments Off on How to Adapt My Social Media Strategy to My Business
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The Social Selling Dilemma: What to Do When Prospects Don’t Engage?

Facing a social selling dilemma? Don’t let it stress you out. There are ways on how you can make social selling work for you.

By |2022-06-23T15:01:20+08:005-Nov-2020|Categories: Articles|Tags: |Comments Off on The Social Selling Dilemma: What to Do When Prospects Don’t Engage?
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What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?

Here’s a quick guide to understanding the distinctions among these types of application deployments.

By |2022-03-02T18:59:58+08:0030-Oct-2020|Categories: Articles|Comments Off on What Are the Differences Between Native Apps, Web Apps and Hybrid Apps?
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