Why Investing in Marketing Qualified Leads Is Good for Your Business
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.
How an ABM Strategy Can Help Focus your ISV-OEM Outreach
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
How Can I Generate More ISV Leads for My OEM Program?
Lead generation is one of those things that never goes away. Sales teams constantly need more leads to keep their pipelines flowing, and inbound inquiries alone don’t always suffice. When it comes to generating (outbound) leads within ISV accounts to join your OEM program, challenges arise.
10 Landing Page Best Practices for Software Vendors in 2022
For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.
Why You Should Never Buy Sales Appointments from Someone Selling Leads
I get approached all the time by people trying to sell me leads. I bet you do too. It seems that in recent years there has been a proliferation of random companies sprouting up all over town promising qualified leads in incredible volumes; some even claim that they can deliver thousands of leads each month.
