In order to get good at marketing or sales and eradicate the bad reputation looming over our heads, we need to understand the role we play, and the ethical boundaries we are not willing to cross.
B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.
Accounts-based marketing (or ABM for those of you out there who love acronyms!) is the talk of the town for marketers these days. The approach consists of hand-selecting highly strategic accounts that you want to do business with and creating a priority wish list of companies to exclusively target.
