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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.
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How to Win at B2B Cold Calling

In this episode, Liz and John discuss her new book, Tune In and Dial Out: How to Win at B2B Cold Calling. Listen in and learn practical, tested, and proven tips to help you change your mindset around B2B cold calling, become more effective in your outreach, and turn your leads into loyal customers. Listen to the episode on Apple Podcast, Google Podcasts, Spotify, Breaker, Pocket casts, RadioPublic, or Anchor. Or read the transcript below.SHOW NOTESQuick takeaways from Tune In and Dial Out book [00:32]Common false beliefs about cold calling [01:37]How to combat negative self-talk just before making

By |2022-10-07T13:22:38+08:0021-Sep-2022|Categories: Podcasts|Tags: |Comments Off on How to Win at B2B Cold Calling
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Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors

I love this new term, “done with you” services.  I don’t know who coined the phrase, but I think it’s great!  It used to be that people would outsource certain business activities (especially marketing) to third-party vendors, that worked in one big black box. Not only would you have no clue who was working on your project, you had little to no visibility into what was actually happening in the background. 

By |2023-10-06T00:26:57+08:0030-Aug-2022|Categories: Articles|Tags: |Comments Off on Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors
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How to Focus on the Right Marketing Actions to Take During an Economic Recession

Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun. 

By |2022-07-13T11:55:15+08:0013-Jul-2022|Categories: Articles|Tags: , |Comments Off on How to Focus on the Right Marketing Actions to Take During an Economic Recession
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How to Improve Your Channel Partner Strategy

It’s more than just giving them the marketing and technical support they need.

By |2024-06-25T19:04:02+08:004-Jul-2022|Categories: Articles|Tags: |Comments Off on How to Improve Your Channel Partner Strategy
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ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It

My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies. 

By |2022-06-22T15:21:48+08:0021-Jun-2022|Categories: Articles|Tags: |Comments Off on ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It
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