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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How IoT (Internet of Things) Will Affect Your Marketing Plan Sooner Rather than Later

Will this emerging technology change the way you reach your prospects?

By |2023-03-07T19:47:55+08:0019-Apr-2017|Categories: Articles|Tags: |0 Comments

Is Social Media Management Equivalent to Opening Pandora’s Box?

Here are some tactics to make social media “less scary”.

By |2022-03-15T12:59:01+08:0011-Apr-2017|Categories: Articles|Tags: |Comments Off on Is Social Media Management Equivalent to Opening Pandora’s Box?

Inbound vs Outbound Marketing: Why Choose One When You Can Have Both?

Here’s a simplified overview of their differences and which works best for you.

By |2022-03-15T12:17:47+08:004-Apr-2017|Categories: Articles|Tags: |Comments Off on Inbound vs Outbound Marketing: Why Choose One When You Can Have Both?

The Old World Is Still Good For Business Opportunities

Here’s why doing business in Europe is just as interesting as the US market.

By |2022-03-15T12:10:13+08:0029-Mar-2017|Categories: Articles|Comments Off on The Old World Is Still Good For Business Opportunities

What To Consider When Determining Marketing ROI

Marketing ROI is not that simple to quantify, but here are factors that guide you to get the best value for your money.

By |2022-03-15T12:07:52+08:0020-Mar-2017|Categories: Articles|Comments Off on What To Consider When Determining Marketing ROI
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