window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-BN90D7PTZ3');

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why You Should NOT Buy Data from a Data Broker

Learn how the new EU GDPR regulations will affect your marketing strategy, and what you can do about it.

By |2020-11-10T13:17:36+08:003-Aug-2017|Categories: Articles|Comments Off on Why You Should NOT Buy Data from a Data Broker

Why You Should Invite Influencers to Your Next Event

It’s time you think beyond chasing just the decision-makers.

By |2020-11-10T13:00:56+08:001-Aug-2017|Categories: Articles|Tags: |Comments Off on Why You Should Invite Influencers to Your Next Event

GDPR Compliance for B2B Marketers

Are you ready for the full swing of the EU General Data Protection Regulation (GDPR)? Here’s a quick guide to help make sure you’re compliant.

By |2020-11-10T13:07:05+08:001-Aug-2017|Categories: Guides, checklists and best practices|Comments Off on GDPR Compliance for B2B Marketers

Do Email Blasts Work? How to Maximize your B2B Email Blast Results

If in doubt of your email marketing, here are best practices and stats to help you do it right.

By |2020-11-10T11:11:39+08:0025-Jul-2017|Categories: Articles|Tags: |Comments Off on Do Email Blasts Work? How to Maximize your B2B Email Blast Results

What Is Digital Transformation and Why Is It Important?

Beyond just making good use of technology to streamline workplace processes, it’s also about making it a culture.

By |2020-11-10T11:11:04+08:0018-Jul-2017|Categories: Articles|Comments Off on What Is Digital Transformation and Why Is It Important?
Go to Top