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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

GDPR Compliance for B2B Marketers

Are you ready for the full swing of the EU General Data Protection Regulation (GDPR)? Here’s a quick guide to help make sure you’re compliant.

By |2020-11-10T13:07:05+08:001-Aug-2017|Categories: Guides, checklists and best practices|Comments Off on GDPR Compliance for B2B Marketers

Do Email Blasts Work? How to Maximize your B2B Email Blast Results

If in doubt of your email marketing, here are best practices and stats to help you do it right.

By |2020-11-10T11:11:39+08:0025-Jul-2017|Categories: Articles|Tags: |Comments Off on Do Email Blasts Work? How to Maximize your B2B Email Blast Results

What Is Digital Transformation and Why Is It Important?

Beyond just making good use of technology to streamline workplace processes, it’s also about making it a culture.

By |2020-11-10T11:11:04+08:0018-Jul-2017|Categories: Articles|Comments Off on What Is Digital Transformation and Why Is It Important?

Why Good Customer Service is the Key to Any Successful Business

Though running marketing campaigns and producing results matter, they’re not everything.

By |2022-02-09T19:09:54+08:0013-Jun-2017|Categories: Articles|Tags: |Comments Off on Why Good Customer Service is the Key to Any Successful Business

Three Things To Do (and One To Avoid) When Cold-Calling

To make telemarketing really work, you have to do it right. Check out these practical tips to get you started.

By |2022-02-08T13:49:55+08:002-Jun-2017|Categories: Articles|Tags: |Comments Off on Three Things To Do (and One To Avoid) When Cold-Calling
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