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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How Social Media Marketing Is like Good Old-Fashioned PR

It’s all about telling relevant and timely stories that elevate your brand (in a rather subtle way).

By |2020-11-10T13:21:42+08:0012-Sep-2017|Categories: Articles|Tags: |Comments Off on How Social Media Marketing Is like Good Old-Fashioned PR

How UK Decision-Makers Feel About Cloud-Based Finance Management

Here’s what IT and finance decision-makers in the UK feel about cloud-based finance management.

By |2020-11-07T13:25:41+08:0011-Sep-2017|Categories: Infographics|Tags: |0 Comments

How to Create Effective Storytelling in Content Writing

Keep these tips in mind when you create B2B content.

By |2022-08-30T17:05:44+08:007-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Create Effective Storytelling in Content Writing

How to Promote Your Content to Increase Sales

Keeping your buyer personas in mind and understanding the right metrics to track should give you a good start.

By |2020-11-10T13:19:22+08:001-Sep-2017|Categories: Articles|Tags: |Comments Off on How to Promote Your Content to Increase Sales

Top 5 Ways Marketing is Changing in EMEA

These changes are too big to ignore for businesses that are really serious about marketing in Europe.

By |2020-11-10T13:19:09+08:0029-Aug-2017|Categories: Articles|Comments Off on Top 5 Ways Marketing is Changing in EMEA
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