Why ISVs Need Branded Apps
Liz explains why you need a branded app and what it can do for your business from a marketing perspective.
What Is Agile Marketing and How Can I Implement It for My Software Business
Liz explains how to apply the agile methodology to get the best results in your marketing execution.
What Is Holistic Marketing and Why Is It Important for Your Software Business
Holistic marketing means having a vision about where you want to take your brand and using a multitude of different tactics and strategies to be present both on and offline.
Why You Need a Mobile App and How You Can Create One
While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.
Importance of Market Intelligence in Sales Pitches
Liz explains methods to gather valuable insights about your target accounts, and how you can use that information to make your outreach stand out.
