Holistic marketing means having a vision about where you want to take your brand and using a multitude of different tactics and strategies to be present both on and offline.
While the line between traditional ISVs and “apps” has changed how the technology industry is structured, it has become critical for B2B software vendors to create mobile applications of their own in order to keep up with their pure “app” counterparts.
Liz explains methods to gather valuable insights about your target accounts, and how you can use that information to make your outreach stand out.
Directly approaching your passive prospects, sometimes even using a less formal approach, can help renew their interest in your offers.
Here are three #TipsFromLiz to help you get better results from your lead generation activities.
