How to Avoid Social Media Traps as a Software Vendor
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
How Marketing is Like Weight Loss
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
Why Sexism in Marketing Must Go
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
5 Tips for Improving Lead Conversion Rates
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
B2B Software Marketing Strategies: What Works to Generate High Quality Leads?
B2B software marketing is a world unto itself. Anyone who has worked in it can tell you that it’s not all it’s cracked up to be. Not only is it often difficult for marketers to create the right messaging without sounding too technical, but outreach needs to come in all shapes and forms (especially when you are targeting different job functions within an organization).
