Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy. Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
It’s important to have gender-conscious company policies, especially in your marketing content and sales practices.
Lead generation for software vendors is not an exact science and sometimes trial and error is the only way to find the best practices you need to captivate the attention of your target audience. But generating leads should not be your end goal; it’s really just step one in the sales process.
