How Culture Influences Marketing
Keep these important steps in mind to improve your global marketing initiatives.
5 Ways to Help Your Software Business Establish Thought Leadership
Everyone knows that content is king. Getting your prospects in front of the right content at the right time can greatly influence sales and is an essential part of the lead nurture process. Not only does content help initiate conversations with your target audience, but it is also a must-have for creating thought leadership in your area of expertise. But positioning yourself or your software company as thought leaders is easier said than done. Here are five tips to help ensure you are on the right path.
5 Ways to Improve Your ISV Partner Recruitment Efforts
Recruiting ISVs is not rocket science, but it does take time and a carefully planned out strategy. Having a holistic approach and being present across channels is key to reaching your target audience. Here are five more ways that can help you improve the process.
How to Avoid Social Media Traps as a Software Vendor
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
How Marketing is Like Weight Loss
To succeed in both, you should stick to your goals and keep it mind that “when the going gets tough, the tough get going.”
