window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-BN90D7PTZ3');

About Jayme Del Rosario

Jayme is the Content Marketing Manager of MediaDev, a global IT marketing firm. She has 10+ years of experience helping businesses grow their online presence through content management and digital marketing.

The Ultimate Guide to Identifying ISV Leads

You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for ISV-OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations

By |2025-10-09T19:23:53+08:009-Oct-2025|Categories: Guides, checklists and best practices|Tags: |Comments Off on The Ultimate Guide to Identifying ISV Leads

Unlocking Growth Through ISV–OEM Partnerships: A Holistic Playbook

Software companies seeking sustainable expansion increasingly turn to ISV–OEM partnerships as a strategic source of revenue. Done right, this model helps vendors embed, bundle, or co-deliver solutions via third-party platforms, widening reach and unlocking “sell-with” or “sell-through” revenue streams. But it’s not easy — it demands clarity, patience, and orchestration. Below is a consolidated playbook drawing from MediaDev’s ISV-to-ISV partnership thought leadership. 

By |2025-10-07T13:01:45+08:007-Oct-2025|Categories: Articles|Tags: |Comments Off on Unlocking Growth Through ISV–OEM Partnerships: A Holistic Playbook

How Software Vendors Can Keep Omnichannel Marketing Running While on Summer Break

Summer is almost here—and with it comes the urge (and need) for a well-deserved break. But just because you’re taking time off doesn’t mean your marketing has to.  

By |2025-06-05T16:33:01+08:003-Jun-2025|Categories: Articles|Tags: |Comments Off on How Software Vendors Can Keep Omnichannel Marketing Running While on Summer Break

How to Find Reliable Market Intelligence on ISVs

Finding deep insights on ISVs is a daily obsession of our Market Intelligence team. This webinar will give you the tools and strategies to understand how we do that so that you and your team can benefit from our expertise in this area.

By |2025-02-17T20:04:03+08:0017-Feb-2025|Categories: Webinars|Tags: |Comments Off on How to Find Reliable Market Intelligence on ISVs

B2B Software Marketing Agency vs In-House: Which One Should You Hire?

Should you hire a team of full-time marketers or an agency?   Here’s a breakdown of several factors to consider as you weigh your options: 

By |2024-05-22T11:30:25+08:0022-May-2024|Categories: Articles|Tags: |Comments Off on B2B Software Marketing Agency vs In-House: Which One Should You Hire?
Go to Top