You'll learn: How ISV–OEM partnerships work Market Intelligence and targeting strategies How to speak so ISVs listen Ways to optimize partner recruitment efforts Partner enablement action steps
AI has changed how software marketers approach lead generation—making it faster, more data-driven, and more scalable than ever. But speed doesn’t always equal quality. As automated outreach floods inboxes, standing out now requires more than algorithms alone.
This final stretch of the year is no longer just about closing numbers. It is a strategic launchpad for 2026. As DevPro Journal notes, the decisions made now, based on performance from the first three quarters, shape momentum, focus, and profitability for the year ahead.
You'll learn: How to select and educate top ISV accounts Social Media and Account-Based Marketing (ABM) for ISV-OEMs How to create a remarkable LinkedIn profile for social selling How to build up a relevant network on LinkedIn The importance of personalized outreach ABM Social Selling best practices and recommendations
Software companies seeking sustainable expansion increasingly turn to ISV–OEM partnerships as a strategic source of revenue. Done right, this model helps vendors embed, bundle, or co-deliver solutions via third-party platforms, widening reach and unlocking “sell-with” or “sell-through” revenue streams. But it’s not easy — it demands clarity, patience, and orchestration. Below is a consolidated playbook drawing from MediaDev’s ISV-to-ISV partnership thought leadership.
