Resour
ces about “Marketing tips“
Improve your marketing acumen with these practical and easily actionable insights, tricks and more.
B2B marketing for software vendors can be tough and challenging, but here’s what you can do to overcome them.
It may take more time to educate and nurture some of your prospects, but don’t lose hope nonetheless.
For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.
Whether you’ve been working in marketing for a long time or not, habit and routine can lead to complacency if you’re not careful. It’s important to be especially weary of becoming stagnant, and generating “passing” results; the type of outcomes that are not terrible, but not transcendent either.
Product marketing is a strategic function for any ISV and is supposed to bridge the gap between product management and marketing communications. It is an integral part of bringing a product to market and includes designing the product’s positioning and messaging.
