Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
It’s more than just giving them the marketing and technical support they need.
My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies.
ISV-OEM lead generation is not rocket science. But it’s not a piece of cake either. And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.
Learn about the many benefits of this marketing approach, among which are improved ROI and more efficient targeted niche campaigns.
In order to be outstanding at marketing, it’s important to question everything you do all the time. And the real key to getting super good at marketing is something you may not believe: it’s getting comfortable with things not turning out the way you planned.
