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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Why You Should NOT Buy Data from a Data Broker

Learn how the new EU GDPR regulations will affect your marketing strategy, and what you can do about it.

By |2020-11-10T13:17:36+08:003-Aug-2017|Categories: Articles|Comments Off on Why You Should NOT Buy Data from a Data Broker
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Why You Should Invite Influencers to Your Next Event

It’s time you think beyond chasing just the decision-makers.

By |2020-11-10T13:00:56+08:001-Aug-2017|Categories: Articles|Tags: |Comments Off on Why You Should Invite Influencers to Your Next Event
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Do Email Blasts Work? How to Maximize your B2B Email Blast Results

If in doubt of your email marketing, here are best practices and stats to help you do it right.

By |2020-11-10T11:11:39+08:0025-Jul-2017|Categories: Articles|Tags: |Comments Off on Do Email Blasts Work? How to Maximize your B2B Email Blast Results
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What Is Digital Transformation and Why Is It Important?

Beyond just making good use of technology to streamline workplace processes, it’s also about making it a culture.

By |2020-11-10T11:11:04+08:0018-Jul-2017|Categories: Articles|Comments Off on What Is Digital Transformation and Why Is It Important?
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Why Good Customer Service is the Key to Any Successful Business

Though running marketing campaigns and producing results matter, they’re not everything.

By |2022-02-09T19:09:54+08:0013-Jun-2017|Categories: Articles|Tags: |Comments Off on Why Good Customer Service is the Key to Any Successful Business
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