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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Why Cross-Channel Marketing Has the Highest Impact on a Successful Sales Process

The key is to always be visible, engaging and responsive wherever your customers are.

By |2022-03-07T15:39:40+08:0014-Dec-2017|Categories: Articles|Tags: |Comments Off on Why Cross-Channel Marketing Has the Highest Impact on a Successful Sales Process
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How to Engage Prospects and Improve the Customer Experience

For your message to cut through the digital sea of noise, take the extra step to personalize your approach. These four tips show you how.

By |2022-03-14T16:57:04+08:0012-Dec-2017|Categories: Articles|Tags: |Comments Off on How to Engage Prospects and Improve the Customer Experience
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Why Telemarketing Will Make a Come-Back with GDPR in 2018

Here’s why we can expect to see an increase in telemarketing campaigns once the EU General Data Protection Regulation is enforced.

By |2020-11-10T13:29:05+08:005-Dec-2017|Categories: Articles|Comments Off on Why Telemarketing Will Make a Come-Back with GDPR in 2018
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How Technology Will Revolutionize Your Marketing Strategy

These ideas will certainly influence marketing in the years to come.

By |2020-11-10T13:26:26+08:0021-Nov-2017|Categories: Articles|Tags: |Comments Off on How Technology Will Revolutionize Your Marketing Strategy
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5 Tips for Building Self-Confidence to Increase Sales

Try these easy, practical points on your next sales call.

By |2020-11-10T13:24:56+08:0014-Nov-2017|Categories: Articles|Comments Off on 5 Tips for Building Self-Confidence to Increase Sales
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