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Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.
Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.
While independent software vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.
Make your email messages stand out from the crowded inbox, and watch your conversion rates improve. Obtaining proper opt-ins by phone is a good place to start.
If you think you just need to create content to promote on social media and then you’re done, think again. Find out how you can get your marketing content to stand out from the noise to engage your prospects.
