Recent articles
Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Back in the ‘80’s, there was a television ad that pictured a woman preparing for the job interview of her life. She was nervous. She was sweating. In comes Secret deodorant with the now-famous slogan, “You never get a second chance to make a first impression.”
Independent software vendors and big names alike are striving to get the buyer’s attention. Using social media could be an option, but it isn’t that straightforward. Read on how you can develop a social selling strategy that works.
Choosing an outsourcer for outbound IT telemarketing can be a daunting task. Not only do you need to be sure that they are going to deliver a quality service, but by acting on your behalf, they are representing your company’s image.
By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.
There is no single way to generate leads, so having a holistic marketing approach is important. Be where your prospects are, and target them with these proven methods.
