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Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
Hyper-targeting your customers really works, and here are four practical tips to help you do that.
More than just getting in touch with your leads, it’s also important to gauge their level of interest.
If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.
Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.
Telemarketing as an outreach strategy often gets a bad rap. It has the tendency to be associated with under-educated people sitting in gigantic call-centers in faraway lands offshore, who are programed (like robots) to read a script over and over, day after day, to hundreds of prospects an hour, pushing products that have little to no value to the person on the other end of the line.
