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Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.
For any successful marketing campaign to work, it’s important to have great landing pages that can be used as support to educate, nurture, and convert top-of-the-funnel leads into viable sales opportunities.
I get approached all the time by people trying to sell me leads. I bet you do too. It seems that in recent years there has been a proliferation of random companies sprouting up all over town promising qualified leads in incredible volumes; some even claim that they can deliver thousands of leads each month.
OEM can be an elusive term. In fact, it means many things to many people. For us, it means embedding one software solution into another to enhance product features for the benefit of the end-user customer. Third-party integration helps bring a faster time-to-market and can make your product more competitive in the global marketplace. But finding new partnership opportunities in the right ISV accounts is not as easy as it seems.
The buy vs build decision for an ISV is one that is never taken lightly. And when the decision is made to embed your software solution into their product, they do so because they clearly have weighed the pros and cons of that buy vs build scenario.
Many software vendors rely on channel partners for growth, expansion into new markets, and to provide essential implementation services to guarantee deployment success with end-user customers. Supporting your channel to help them sell is essential. But how well do you actually know your channel?
