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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors

I love this new term, “done with you” services.  I don’t know who coined the phrase, but I think it’s great!  It used to be that people would outsource certain business activities (especially marketing) to third-party vendors, that worked in one big black box. Not only would you have no clue who was working on your project, you had little to no visibility into what was actually happening in the background. 

By |2023-10-06T00:26:57+08:0030-Aug-2022|Categories: Articles|Tags: |Comments Off on Why “Done With You” Marketing Services Will Change Your Relationships With Your Vendors

How to Focus on the Right Marketing Actions to Take During an Economic Recession

Let’s face it, economic times are hard for everyone these days, and the challenges we are confronting have just begun. 

By |2022-07-13T11:55:15+08:0013-Jul-2022|Categories: Articles|Tags: , |Comments Off on How to Focus on the Right Marketing Actions to Take During an Economic Recession

How to Improve Your B2B Software Sales Approach – 3 Quick Tips to Get You on the Right Track

Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort.  The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.  

By |2022-07-06T08:39:20+08:0027-Jun-2022|Categories: Articles|Tags: |Comments Off on How to Improve Your B2B Software Sales Approach – 3 Quick Tips to Get You on the Right Track

ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It

My boss told me a story the other day and I thought it was an appropriate metaphor for what we often see happen with ISV companies. 

By |2022-06-22T15:21:48+08:0021-Jun-2022|Categories: Articles|Tags: |Comments Off on ISV-OEM Sales Strategies That Work: Why ISVs Underestimate the Potential of Shifting Passive Legacy Costs and What You Can Do About It

The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation

ISV-OEM lead generation is not rocket science.  But it’s not a piece of cake either.  And I can tell you from experience that many marketing agencies fall into predictable traps because they can’t really get their heads around OEM.

By |2022-06-29T16:17:09+08:0021-Jun-2022|Categories: Articles|Tags: , |Comments Off on The Top 5 Do’s and Don’ts of ISV-OEM Lead Generation
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