window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-BN90D7PTZ3');

About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

Each New Year we all sit around making resolutions and goals, only to forget all about them come February.  Am I right?  Well this year, how can you stick to your objectives to make them a reality?  Here are 5 tips to help kick-start your marketing efforts and sustain them so that 2024 is a success. 

By |2024-01-16T16:35:33+08:0016-Jan-2024|Categories: Articles|Tags: |Comments Off on 5 Tips to Ensure Your Marketing Efforts Are a Success in 2024

Why Having a Big OEM Sales Funnel is Critical and How You Can Build One

Listen to this episode where Liz Lemarchand, MediaDev’s COO talks with Dan Outcalt, an OEM sales expert, about why it’s critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build. Tune in!

By |2023-12-06T19:59:33+08:005-Dec-2023|Categories: Podcasts|Tags: |Comments Off on Why Having a Big OEM Sales Funnel is Critical and How You Can Build One

Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and an expert on B2B podcasts. If you’re exploring including podcasts in your marketing strategy, tune in!

By |2023-11-08T19:25:23+08:0017-Oct-2023|Categories: Podcasts|Tags: |Comments Off on Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

By |2024-04-30T19:18:15+08:0027-Jul-2023|Categories: Podcasts|Tags: |Comments Off on How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

Why You Need to Stop Counter-Arguing Prospects

In this episode, Liz addresses why you need to stop counter-arguing prospects even if as sales professionals, we’ve all been taught why it’s important to list out some of the main reasons for negative and make sure that we’re able to effectively counter-argue those. She also gives tips and examples on how to continue the conversation even after you get a no. Listen in.

By |2023-07-26T15:32:45+08:0026-Jul-2023|Categories: Podcasts|Tags: |Comments Off on Why You Need to Stop Counter-Arguing Prospects
Go to Top