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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why Niche Marketing Is Important

Hyper-targeting your customers really works, and here are four practical tips to help you do that.

By |2020-11-07T13:02:55+08:0020-Oct-2019|Categories: Articles|Tags: |Comments Off on Why Niche Marketing Is Important

How to Transform Content Syndication Leads into Real Sales Opportunities

More than just getting in touch with your leads, it’s also important to gauge their level of interest.

By |2020-11-07T13:21:41+08:0018-Oct-2019|Categories: Articles|Comments Off on How to Transform Content Syndication Leads into Real Sales Opportunities

Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business

Liz explains why showcase pages go beyond company pages, by letting you focus on your specialties and hyper-target niche markets.

By |2020-11-07T13:32:28+08:0024-Sep-2019|Categories: Videos|Tags: |Comments Off on Importance of Creating LinkedIn Showcase Pages to Highlight Specific Products/Services for Your Business

The Biggest Mistake You Can Make as a Social Seller

Are you solely relying on LinkedIn to reach out to people? Liz explains why you should not.

By |2020-11-07T14:07:34+08:0017-Sep-2019|Categories: Videos|Tags: |Comments Off on The Biggest Mistake You Can Make as a Social Seller

How to Conduct E-Mail Outreach Without Becoming a Spammer

Liz provides tips on what (and what not) to do when doing e-mail outreach so you don’t appear like spam.

By |2020-11-07T16:28:12+08:0028-Aug-2019|Categories: Videos|Tags: , |Comments Off on How to Conduct E-Mail Outreach Without Becoming a Spammer
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