Many software vendors rely on channel partners for growth, expansion into new markets, and to provide essential implementation services to guarantee deployment success with end-user customers. Supporting your channel to help them sell is essential. But how well do you actually know your channel?
Many people have the misperception that cold calling doesn’t work. I can understand this because I am often very stand-offish when I am called by people out of the blue. But to go as far as to say that cold calling is a waste of time is just not true—cold calling can actually help you generate more leads faster than any other outbound marketing tactic, (if it’s done right).
Whether you’ve been working in marketing for a long time or not, habit and routine can lead to complacency if you’re not careful. It’s important to be especially weary of becoming stagnant, and generating “passing” results; the type of outcomes that are not terrible, but not transcendent either.
Essentials to Lead Generation for Software Vendors is MediaDev’s pilot online marketing course. Listen in as Liz shares the thought process behind why we put together Mediadev Marketing Masterclass for you software marketers! Want to become a high-performing lead generation specialist? Join the class now! Get all the course details here.
Product marketing is a strategic function for any ISV and is supposed to bridge the gap between product management and marketing communications. It is an integral part of bringing a product to market and includes designing the product’s positioning and messaging.
