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About Bernadette Wilson

Bernadette Wilson is a DevPro Journal editor and founder of B Wilson Marketing Communications, LLC. She has more than two decades of experience as a journalist, writer, editor and B2B marketer, focusing on the ISV and IT channel space.

4 Reasons ISVs Should Publish Survey Results

Not only will publishing survey insights gain your software more positive attention and stronger reputation, it can also be a valuable marketing content that you can easily re-purpose to other asset formats.

By |2023-04-18T14:53:05+08:0030-Oct-2018|Categories: Articles|Tags: |Comments Off on 4 Reasons ISVs Should Publish Survey Results

How to Use Content to Move Prospects Through the Sales Funnel

Knowing which type of content to use when will really make a big difference.

By |2022-08-10T02:53:52+08:0013-Sep-2018|Categories: Articles|Tags: |Comments Off on How to Use Content to Move Prospects Through the Sales Funnel

How to Work with a Writer to Create Stellar Content

Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.

By |2022-08-10T02:52:56+08:008-Aug-2018|Categories: Articles|Tags: |Comments Off on How to Work with a Writer to Create Stellar Content

Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.

By |2022-08-10T02:51:37+08:0027-Jun-2018|Categories: Articles|Tags: |Comments Off on Can’t Generate? Collaborate. Give Your Business the Advantages of Content Collaboration

5 Tips for Marketing to Channel Partners

Providing comprehensive marketing support to your resellers really takes effort beyond what you do to reach direct consumers. It may consume energy, resources and time, but it’s worth it. If you think you need more convincing, consider these pointers.

By |2023-01-27T15:54:26+08:0030-May-2018|Categories: Articles|Tags: |Comments Off on 5 Tips for Marketing to Channel Partners
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