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About Bernadette Wilson

Bernadette Wilson is a DevPro Journal editor and founder of B Wilson Marketing Communications, LLC. She has more than two decades of experience as a journalist, writer, editor and B2B marketer, focusing on the ISV and IT channel space.

5 Facts You Have to Face to Sell SaaS to the Enterprise

If you’ve determined that your Software as a Service (SaaS) solution is ready to take to an enterprise market, prepare your team for a different sales process than consumer or small and medium-sized business (SMB) sales.

By |2022-08-10T02:59:30+08:0012-Sep-2019|Categories: Articles|Tags: , |Comments Off on 5 Facts You Have to Face to Sell SaaS to the Enterprise

3 Benefits and 5 Mistakes of Selling Through a Channel

Some ISVs adopt an indirect sales model to take their products to market. This enables a channel of value-added resellers (VARs) to offer your application to their customers, assist with implementation, and possibly provide complementary software, hardware and infrastructure to build a total solution.

By |2023-04-27T17:01:26+08:009-Aug-2019|Categories: Articles|Tags: |Comments Off on 3 Benefits and 5 Mistakes of Selling Through a Channel

Marketing Software Products: The Answers You Need to Build Your Brand Successfully

By now, you know that you can have the greatest software application in the world, but without marketing, few people will know about it. But before you dive into marketing, there’s a prerequisite: You need to define your brand.

By |2022-08-10T02:55:57+08:006-Jun-2019|Categories: Articles|Tags: |Comments Off on Marketing Software Products: The Answers You Need to Build Your Brand Successfully

How Does Your ISV Business Compare to the Competition in Marketing Spend?

What’s the right amount for an ISV to budget for marketing spend? There aren’t any definitive rules that will guarantee business growth, but there are guidelines on how to establish a marketing budget and benchmarks that provide insights into what your peers and competition are doing.

By |2023-03-07T14:28:50+08:0025-Apr-2019|Categories: Articles|Tags: |Comments Off on How Does Your ISV Business Compare to the Competition in Marketing Spend?

Marketing Your Software Applications by Appealing to Emotion

Here are compelling reasons why your marketing should appeal more to emotions than logic, even if you’re selling B2B software.

By |2022-08-10T02:55:29+08:0024-Jan-2019|Categories: Articles|Tags: |Comments Off on Marketing Your Software Applications by Appealing to Emotion
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