Have you ever tried calling a decision-maker only to get blocked by a Gatekeeper?  Well, you are not alone.  Many people who try B2B cold calling get stuck because they don’t know how to get past Gatekeepers, the first people who pick up the phone and whose job it is to filter important calls from the unimportant ones.  There is a plethora of reasons why callers get stuck at this stage including: 

The feeling of being unproductive and running out of ideas happens to the best of us. Try these tips and you might just be surprised with the results.

Here are the top five pitfalls to avoid when doing marketing yourself.

If you thought being an industry influencer is just about sharing informed opinions about the market, think again.

Whether you are looking to generate end-user leads or build your pipeline of potential ISV-OEM partners, reinventing sales pitches means putting forth a consistent and concerted effort.  The language you use needs to be relevant to your target audience; staying up on industry trends is, therefore, a must.