If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don’t have to do it alone.

We know it’s challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.

Try these simple, yet effective, content formats to increase engagement with your audience.  With this type of content, your lean team won’t have to worry about spending a fortune to have a positive impact on your sales funnel.

You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.

Make your email messages stand out from the crowded inbox, and watch your conversion rates improve. Obtaining proper opt-ins by phone is a good place to start.