Why High Quality Leads Are Not a Commodity
Recently, it has come to my attention that there are more and more marketing boutiques popping up left and right, claiming to be “data-driven” and providing “affordable leads sourced on LinkedIn.”
Omnichannel Marketing in EMEA
Liz and Lu discuss the best ways to engage and nurture prospects, and how to convert them to valid sales opportunities. Lu also offers tips on how to generate leads in Russia.
Why You Should Start Preparing Your Next Webinar Now
Hosting online events in 2021 will for sure be a must-have marketing strategy since no one is certain whether or not physical events will even take place at all. But let’s be realistic: with everyone hosting events online, how will you be sure that yours stands out from the crowd?
The Do’s and Don’ts of Outbound Marketing in the UK
Liz and William discuss the best practices for engaging prospects in the UK to generate highly qualified sales opportunities.
How to Tailor Your Pitch to Resonate With ISV Audiences
Developing marketing messaging to end-user audiences is pretty straightforward. You know your value proposition, how your solution will help decision-makers, and you tell your story in a clear, easy-to-understand way.
