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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Three Things To Do (and One To Avoid) When Cold-Calling

To make telemarketing really work, you have to do it right. Check out these practical tips to get you started.

By |2022-02-08T13:49:55+08:002-Jun-2017|Categories: Articles|Tags: |Comments Off on Three Things To Do (and One To Avoid) When Cold-Calling
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Working in a Team of Internationals – Staying Connected

Here’s why communication really matters when you’re working in a multi-cultural environment.

By |2022-04-28T18:44:55+08:0024-May-2017|Categories: Articles|Tags: |Comments Off on Working in a Team of Internationals – Staying Connected
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I Blog, You Blog, We All Blog

Here’s why blogging has become an important marketing tool and how you can leverage it to your advantage.

By |2022-03-15T17:32:01+08:0019-May-2017|Categories: Articles|Tags: |Comments Off on I Blog, You Blog, We All Blog
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How You Can Have It All, Without Having to Do It All

If you’re looking for a marketing outsourcer, keep these factors in mind.

By |2022-03-15T16:19:08+08:0012-May-2017|Categories: Articles|Comments Off on How You Can Have It All, Without Having to Do It All
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Bigger Data Isn’t Necessarily Better Data: How to Get the Most out of the Data You Have

Here are tips to keep your database healthy and clean.

By |2022-02-23T16:20:21+08:009-May-2017|Categories: Articles|Tags: , |Comments Off on Bigger Data Isn’t Necessarily Better Data: How to Get the Most out of the Data You Have
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