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Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Is GDPR the new Y2K?

If you think “legitimate interest” is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.

By |2020-11-10T13:33:04+08:005-Mar-2018|Categories: Articles|Comments Off on Is GDPR the new Y2K?

Why You Need to Become a Growth Hacker

Do this if you want to build a “self-marketing” product that makes buzz and wins customers without too much (and expensive) effort. Start by being involved in the product development phase.

By |2020-11-10T13:32:52+08:001-Feb-2018|Categories: Articles|Tags: |Comments Off on Why You Need to Become a Growth Hacker

How Conducting Surveys Help Create the Best Infographics

Keep in mind these seven simple steps when you create your next infographic.

By |2020-11-10T13:31:18+08:0016-Jan-2018|Categories: Articles|Tags: |Comments Off on How Conducting Surveys Help Create the Best Infographics

Top New Year’s Resolutions for Marketers in 2018

Start the year right by forming healthy, productive habits​ and sticking to them.

By |2020-11-10T13:31:05+08:008-Jan-2018|Categories: Articles|Tags: |Comments Off on Top New Year’s Resolutions for Marketers in 2018

Why Content Is So Important

It’s all about educating your prospects without the hard sell.

By |2020-11-10T13:30:53+08:0020-Dec-2017|Categories: Articles|Tags: |Comments Off on Why Content Is So Important
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