window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-BN90D7PTZ3');

Recent articles

Here’s your weekly dose of practical marketing insights specifically written for ISVs, channel partners and pretty much anyone in software marketing.

Top New Year’s Resolutions for Marketers in 2018

Start the year right by forming healthy, productive habits​ and sticking to them.

By |2020-11-10T13:31:05+08:008-Jan-2018|Categories: Articles|Tags: |Comments Off on Top New Year’s Resolutions for Marketers in 2018

Why Content Is So Important

It’s all about educating your prospects without the hard sell.

By |2020-11-10T13:30:53+08:0020-Dec-2017|Categories: Articles|Tags: |Comments Off on Why Content Is So Important

Why Cross-Channel Marketing Has the Highest Impact on a Successful Sales Process

The key is to always be visible, engaging and responsive wherever your customers are.

By |2022-03-07T15:39:40+08:0014-Dec-2017|Categories: Articles|Tags: |Comments Off on Why Cross-Channel Marketing Has the Highest Impact on a Successful Sales Process

How to Engage Prospects and Improve the Customer Experience

For your message to cut through the digital sea of noise, take the extra step to personalize your approach. These four tips show you how.

By |2022-03-14T16:57:04+08:0012-Dec-2017|Categories: Articles|Tags: |Comments Off on How to Engage Prospects and Improve the Customer Experience

Why Telemarketing Will Make a Come-Back with GDPR in 2018

Here’s why we can expect to see an increase in telemarketing campaigns once the EU General Data Protection Regulation is enforced.

By |2020-11-10T13:29:05+08:005-Dec-2017|Categories: Articles|Comments Off on Why Telemarketing Will Make a Come-Back with GDPR in 2018
Go to Top