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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why You Need to Become a Growth Hacker

Do this if you want to build a “self-marketing” product that makes buzz and wins customers without too much (and expensive) effort. Start by being involved in the product development phase.

By |2020-11-10T13:32:52+08:001-Feb-2018|Categories: Articles|Tags: |Comments Off on Why You Need to Become a Growth Hacker

How Conducting Surveys Help Create the Best Infographics

Keep in mind these seven simple steps when you create your next infographic.

By |2020-11-10T13:31:18+08:0016-Jan-2018|Categories: Articles|Tags: |Comments Off on How Conducting Surveys Help Create the Best Infographics

Top New Year’s Resolutions for Marketers in 2018

Start the year right by forming healthy, productive habits​ and sticking to them.

By |2020-11-10T13:31:05+08:008-Jan-2018|Categories: Articles|Tags: |Comments Off on Top New Year’s Resolutions for Marketers in 2018

Why Content Is So Important

It’s all about educating your prospects without the hard sell.

By |2020-11-10T13:30:53+08:0020-Dec-2017|Categories: Articles|Tags: |Comments Off on Why Content Is So Important

Why Cross-Channel Marketing Has the Highest Impact on a Successful Sales Process

The key is to always be visible, engaging and responsive wherever your customers are.

By |2022-03-07T15:39:40+08:0014-Dec-2017|Categories: Articles|Tags: |Comments Off on Why Cross-Channel Marketing Has the Highest Impact on a Successful Sales Process
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