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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

How Technology Will Change Everything for Marketing

Legacy systems, SaaS and even cloud are history. Breakthroughs and developments in mixed reality, artificial intelligence and machine learning are coming fast. As a marketer, are you ready for these changes and things to come?

By |2020-11-10T13:33:16+08:0027-Mar-2018|Categories: Articles|Tags: |Comments Off on How Technology Will Change Everything for Marketing

Is GDPR the new Y2K?

If you think “legitimate interest” is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.

By |2020-11-10T13:33:04+08:005-Mar-2018|Categories: Articles|Comments Off on Is GDPR the new Y2K?

Why You Need to Become a Growth Hacker

Do this if you want to build a “self-marketing” product that makes buzz and wins customers without too much (and expensive) effort. Start by being involved in the product development phase.

By |2020-11-10T13:32:52+08:001-Feb-2018|Categories: Articles|Tags: |Comments Off on Why You Need to Become a Growth Hacker

How Conducting Surveys Help Create the Best Infographics

Keep in mind these seven simple steps when you create your next infographic.

By |2020-11-10T13:31:18+08:0016-Jan-2018|Categories: Articles|Tags: |Comments Off on How Conducting Surveys Help Create the Best Infographics

Top New Year’s Resolutions for Marketers in 2018

Start the year right by forming healthy, productive habits​ and sticking to them.

By |2020-11-10T13:31:05+08:008-Jan-2018|Categories: Articles|Tags: |Comments Off on Top New Year’s Resolutions for Marketers in 2018
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