More ISVs should consider working with peers who complement their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having “more features”.
We know it’s challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.
Try these simple, yet effective, content formats to increase engagement with your audience. With this type of content, your lean team won’t have to worry about spending a fortune to have a positive impact on your sales funnel.
You probably already know that the “attract, convince, convert” approach is one of the best ways to easily market your software without spending too much. But if you think it’s that simple, think again. These quick reminders of what (and what not) to do can get you back on track.
Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.
