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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

5 Tips to Help You Stay on Top of Your Marketing Game

Persistently educating yourself and participating in discussions with fellow marketers make a start of a good habit for your marketing function.

By |2022-05-11T16:12:30+08:004-Oct-2018|Categories: Articles|Tags: |Comments Off on 5 Tips to Help You Stay on Top of Your Marketing Game

Don’t Listen to Trolls

Been trolled a few times before, Liz tells us of the experience and why ignoring them is still the wisest thing to do.

By |2020-11-12T19:29:11+08:002-Oct-2018|Categories: Videos|Tags: |Comments Off on Don’t Listen to Trolls

Authenticity in Marketing

Liz encourages marketers to stop using superlatives and start finding better ways to get honest value propositions across to prospects.

By |2020-11-12T19:26:46+08:0025-Sep-2018|Categories: Videos|Tags: |Comments Off on Authenticity in Marketing

Marketing Post GDPR – What’s Changed, What Hasn’t?

Now that European citizens are protected by this important EU regulation on data protection and privacy, marketers and relevant data-based platforms (such as Facebook and Google) are now more responsible in handling data, as expected.

By |2020-11-12T19:26:33+08:0020-Sep-2018|Categories: Articles|Comments Off on Marketing Post GDPR – What’s Changed, What Hasn’t?

Why Telemarketing Works – Cold Calling Tips

Liz provides us with some tips to do telemarketing the right way, thus giving your campaigns better chances for success.

By |2020-11-12T19:25:17+08:0018-Sep-2018|Categories: Videos|Tags: |Comments Off on Why Telemarketing Works – Cold Calling Tips
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