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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Ways to Improve Visibility for Your ISV OEM Program

Here are tips to help successfully increase awareness about the benefits of your ISV OEM program.

By |2022-03-02T16:48:30+08:0017-Feb-2021|Categories: Articles|Tags: |Comments Off on Ways to Improve Visibility for Your ISV OEM Program

Understanding the Essentials of Augmented Reality

Liz and Tristan discuss what makes up augmented reality, how consumers use it and why more businesses are implementing the technology to enhance their solutions.

By |2021-02-15T15:50:56+08:0016-Feb-2021|Categories: Podcasts|Comments Off on Understanding the Essentials of Augmented Reality

The Importance of Keeping Your Data Clean

Liz and Marnelie discuss why maintaining a proper process for managing evolving data is paramount to having a healthy marketing database.

By |2021-02-10T04:46:56+08:009-Feb-2021|Categories: Podcasts|Tags: |Comments Off on The Importance of Keeping Your Data Clean

How Consistency in Marketing Is Key to Your Success

Liz explains why marketing, much like weight loss, is a journey where consistency is key.

By |2021-02-01T10:32:03+08:002-Feb-2021|Categories: Podcasts|Tags: |Comments Off on How Consistency in Marketing Is Key to Your Success

Why Capturing and Keeping Your Audience’s Attention Is Getting Harder and What Can Be Done About It

I am not sure exactly when it started, or how it happened, but at some point in the not-so-distant past, we stopped being able to focus on one thing at a time. The worst is that our minds wander so easily that even when we consciously tell ourselves to pay attention, we often cannot.

By |2022-03-02T18:15:56+08:0028-Jan-2021|Categories: Articles|Tags: |Comments Off on Why Capturing and Keeping Your Audience’s Attention Is Getting Harder and What Can Be Done About It
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