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About Liz Lemarchand

Liz is the Chief Operating Officer of MediaDev, a global IT marketing firm. She has 20+ years of marketing experience and provides strategic counsel to software vendors large and small.

Why Word-of-Mouth Marketing Works so Well for ISV Companies

As an independent software vendor, consider doing these five things to get people to start spreading the word about your product or service. Remember to always make it easy for them to do so.

By |2023-01-27T12:57:16+08:0012-Apr-2018|Categories: Articles|Tags: |Comments Off on Why Word-of-Mouth Marketing Works so Well for ISV Companies

Why Writing Content Around Keywords Is Important

Knowing your buyer personas well and what they’re looking for is an important first step. But ranking on search engines takes more than that. Read on to find out why.

By |2020-11-11T14:00:04+08:005-Apr-2018|Categories: Articles|Tags: |Comments Off on Why Writing Content Around Keywords Is Important

The State of Cloud – 2018 Market Share Overview

In this infographic, we present the latest market share of available cloud solutions as of mid-2018.

By |2020-11-07T13:30:11+08:001-Apr-2018|Categories: Infographics|0 Comments

How Technology Will Change Everything for Marketing

Legacy systems, SaaS and even cloud are history. Breakthroughs and developments in mixed reality, artificial intelligence and machine learning are coming fast. As a marketer, are you ready for these changes and things to come?

By |2020-11-10T13:33:16+08:0027-Mar-2018|Categories: Articles|Tags: |Comments Off on How Technology Will Change Everything for Marketing

Is GDPR the new Y2K?

If you think “legitimate interest” is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.

By |2020-11-10T13:33:04+08:005-Mar-2018|Categories: Articles|Comments Off on Is GDPR the new Y2K?
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