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Resources about “Sales and marketing

Explore the process of integrating the sales and marketing process of your business.

Do’s and Dont’s of Software Sales

Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.

By |2020-11-09T14:15:11+08:009-Jul-2019|Categories: Videos|Tags: , |Comments Off on Do’s and Dont’s of Software Sales

Social Selling Best Practices

Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.

By |2020-11-10T12:49:02+08:007-Mar-2019|Categories: Guides, checklists and best practices|Tags: |Comments Off on Social Selling Best Practices

Why Your Methods of Calculating Marketing ROI Are All Wrong

The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.

By |2020-11-10T12:56:57+08:007-Feb-2019|Categories: Articles|Tags: |Comments Off on Why Your Methods of Calculating Marketing ROI Are All Wrong
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