How to Optimize Your ABM Program with Social Selling
Liz explains how you can easily target your priority list of accounts using the LinkedIn Sales Navigator.
02 Apr 2019
02 Apr 2019
15 Mar 2019
15 Mar 2019
Why You Should Integrate Social Selling as Part of an Account-Based Marketing Program
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
07 Mar 2019
07 Mar 2019
Social Selling Best Practices
Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.
07 Feb 2019
07 Feb 2019
Why Your Methods of Calculating Marketing ROI Are All Wrong
The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
09 Oct 2018
09 Oct 2018
Marketing ROI
When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?