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Resources about “Sales and marketing

Explore the process of integrating the sales and marketing process of your business.

Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

It sounds like a given that alignment between sales and marketing would be automatic, but nothing could be further from the truth for many software vendors. Marketing often works in a silo to generate leads that are then passed on to sales for follow-up; however, without the buy-in of your sales team from the start, those leads are often left to collect dust and end up going cold.

By |2021-05-27T14:06:14+02:0027-May-2021|Categories: Articles|Tags: |Comments Off on Top 3 Reasons Why Aligning Sales & Marketing is Key to the Success of your Software Business

Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.

By |2021-05-26T11:32:51+02:0026-May-2021|Categories: Articles|Tags: , , |Comments Off on Four Areas Your Sales Teams Must Address to Deliver a Winning Product Demo

How to Succeed in Remote Sales

Selling software remotely is nothing new. Even before COVID, certain types of software solutions were only sold virtually. Now more than ever, remote sales is the name of the game for software vendors both big and small.

By |2021-01-21T05:59:58+01:0021-Jan-2021|Categories: Articles|Tags: |Comments Off on How to Succeed in Remote Sales

Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?

Here’s a clip from Liz and Lorenzo’s podcast episode where they discuss the importance of the entire sales funnel, and why you’re missing out on a lot of valuable information if you only look at sales-qualified leads.

By |2021-01-14T05:50:45+01:0014-Jan-2021|Categories: Podcasts|Tags: , |Comments Off on Why Is It Important to Deliver MQLs and SQLs at the Same Time During a Campaign?

How to Transform Content Syndication Leads into Real Sales Opportunities

More than just getting in touch with your leads, it’s also important to gauge their level of interest.

By |2020-11-07T13:21:41+01:0018-Oct-2019|Categories: Articles|Tags: |Comments Off on How to Transform Content Syndication Leads into Real Sales Opportunities
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