02 Apr 2019 02 Apr 2019
Liz explains how you can easily target your priority list of accounts using the LinkedIn Sales Navigator.
15 Mar 2019 15 Mar 2019
Here’s how you can hyper-target decision-makers of potential big accounts and nurture them into sales opportunities using social media.
07 Mar 2019 07 Mar 2019
Social selling is one of the most efficient means of reaching out to prospects and generating sales leads for your software business.
07 Feb 2019 07 Feb 2019
The key is to always look at the bigger picture, considering both the quantifiable and non-quantifiable factors: long sales cycles, brand building, customer satisfaction etc.
09 Oct 2018 09 Oct 2018
When a lot of factors affect the purchasing decision, is there really a definite way to calculate the returns of your marketing efforts?