Resour
ces about “Sales and marketing“
Explore the process of integrating the sales and marketing process of your business.
Selling software remotely is nothing new. Even before COVID, certain types of software solutions were only sold virtually. Now more than ever, remote sales is the name of the game for software vendors both big and small.
Here’s a clip from Liz and Lorenzo’s podcast episode where they discuss the importance of the entire sales funnel, and why you’re missing out on a lot of valuable information if you only look at sales-qualified leads.
We often speak about lead generation for software companies and how to build a solid pipeline of qualified opportunities, but what happens when those leads are passed on to sales? This article focuses on the importance and often vital role that product demos play in a software sales cycle.
More than just getting in touch with your leads, it’s also important to gauge their level of interest.
Liz cautions us on what turns off prospects, and what you can do instead to win past your initial outreach.
