Independent software vendors and big names alike are striving to get the buyer's attention. Using social media could be an option, but it isn't that straightforward. Read on how you can develop a social selling strategy that works.
The key is to always be visible, engaging and responsive wherever your customers are.
It may take more time to educate and nurture some of your prospects, but don't lose hope nonetheless.
These ideas will certainly influence marketing in the years to come.
The key is to really personalize your approach with the proper value proposition according to the companies you are targeting.
Here are the top five pitfalls to avoid when doing marketing yourself.
These changes are too big to ignore for businesses that are really serious about marketing in Europe.
Learn how the new EU GDPR regulations will affect your marketing strategy, and what you can do about it.
Beyond just making good use of technology to streamline workplace processes, it’s also about making it a culture.
If you thought being an industry influencer is just about sharing informed opinions about the market, think again.
Hypertargeting your customers really works, and here are four practical tips to help you do that.
Here are three reasons why content in EMEA should be made available in native languages.
Here's why communication really matters when you're working in a multi-cultural environment.
Here are tips to keep your database healthy and clean.
Here are some tips to make your strategy a success.
Will this emerging technology change the way you reach your prospects?
Here's why doing business in Europe is just as interesting as the US market.
Marketing ROI is not that simple to quantify, but here are factors that guide you to get there.