You know it's important to market your software beyond your own channels, and having a network for channel partnerships is one of the best ways to do it.
Considering to hire a writing expert to execute your marketing content? These practical tips should get you started right.
Choosing an agency can be time-consuming and comes with a lot of pressure. The decision could have a large impact on the growth of your company or the program that you are managing.
Now more than ever, software vendors continue to see the benefits of content marketing for growing their business. Here's how you can optimise it to boost your brand visibility and generate leads.
You may think you know your audience, but taking the time to develop buyer personas is one of the most effective ways you can prove it.
Here are five easy but effective things you can do now to make you an expert in cold-calling.
Liz Lemarchand (COO of MediaDev) conducted a one-on-one interview with Bernadette Wilson on content writing for ISVs. Bernadette is not only a regular contributor to the DevPro Journal, but also has 19 years of experience as a journalist, writer, editor, and B2B marketer.
More ISVs should consider working with peers who compliment their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having "more features".
If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don't have to do it alone.
We know it's challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.
Try these simple, yet effective, content formats to increase engagement with your audience. With this type of content, your lean team won't have to worry about spending a fortune to have a positive impact on your sales funnel.
Providing comprehensive marketing support to your resellers really takes effort beyond what you do to reach direct consumers. It may consume energy, resources and time, but it's worth it. If you think you need more convincing, consider these pointers.
You probably already know that the "attract, convince, convert" approach is one of the best ways to easily market your software without spending too much. But if you think it's that simple, think again. These quick reminders of what (and what not) to do can get you back on track.
Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.
While Independent Software Vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.
Make your email messages stand out from the crowded inbox, and watch your conversion rates improve. Obtaining proper opt-ins by phone is a good place to start.
If you think you just need to create content to promote on social media and then you're done, think again. Find out how you can get your marketing content to stand out from the noise to engage your prospects.
As an independent software vendor, consider doing these five things to get people to start spreading the word about your product or service. Remember to always make it easy for them to do so.
Knowing your buyer personas well and what they're looking for is an important first step. But ranking on search engines takes more than that. Read on to find out why.
Legacy systems, SaaS and even cloud are history. Breakthroughs and developments in mixed reality, artificial intelligence and machine learning are coming fast. As a marketer, are you ready for these changes and things to come?
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
Independent software vendors and big names alike are striving to get the buyer's attention. Using social media could be an option, but it isn't that straightforward. Read on how you can develop a social selling strategy that works.
If you think "legitimate interest" is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.
Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
Keep these important steps in mind to improve your global marketing initiatives.