Liz Lemarchand (COO of MediaDev) conducted a one-on-one interview with Bernadette Wilson on content writing for ISVs. Bernadette is not only a regular contributor to the DevPro Journal, but has 19 years of experience as a journalist, writer, editor, and B2B marketer.
More ISVs should consider working with peers who compliment their value proposition and even broaden their potential market reach. Find out why the mutual benefits go way beyond just having "more features".
If you think producing enough marketing content for your ISV is a challenging chore, think again. With the right partners that offer mutual benefits, you don't have to do it alone.
We know it's challenging to find marketing insights that are specifically written with software vendors and value-added re-sellers in mind. Aside from our blog, here are five sites that you may want to check out.
Try these simple, yet effective, content formats to increase engagement with your audience. With this type of content, your lean team won't have to worry about spending a fortune to have a positive impact on your sales funnel.
Providing comprehensive marketing support to your resellers really takes effort beyond what you do to reach direct consumers. It may consume energy, resources and time, but it's worth it. If you think you need more convincing, consider these pointers.
You probably already know that the "attract, convince, convert" approach is one of the best ways to easily market your software without spending too much. But if you think it's that simple, think again. These quick reminders of what (and what not) to do can get you back on track.
Whether you market a software that is product- or service-oriented and works on whichever platform (cloud, mobile, native OS etc), keep in mind these essential similarities to make the most of what you offer and grow your business.
While Independent Software Vendors should stick to the marketing tactics that they know already work, they should also be open to exploring these often untapped options and move beyond traditional trade shows and direct mail.
Make your email messages stand out from the crowded inbox, and watch your conversion rates improve. Obtaining proper opt-ins by phone is a good place to start.
If you think you just need to create content to promote on social media and then you're done, think again. Find out how you can get your marketing content to stand out from the noise to engage your prospects.
As an independent software vendor, consider doing these five things to get people to start spreading the word about your product or service. Remember to always make it easy for them to do so.
Knowing your buyer personas well and what they're looking for is an important first step. But ranking on search engines takes more than that. Read on to find out why.
Legacy systems, SaaS and even cloud are history. Breakthroughs and developments in mixed reality, artificial intelligence and machine learning are coming fast. As a marketer, are you ready for these changes and things to come?
People are so mean on social media, and managing such popular communication channels as a business is not easy. Here are some tips on how you can handle the pitfalls and avoid the traps.
Independent software vendors and big names alike are striving to get the buyer's attention. Using social media could be an option, but it isn't that straightforward. Read on how you can develop a social selling strategy that works.
If you think "legitimate interest" is a worthy workaround to being compliant, think again. Keep these important reminders in mind when you want to obtain proper consent.
Still not convinced about the value of embedding customer service into your business priorities? How about trying to treat it as an integral part of your marketing strategy?
Keep these important steps in mind to improve your global marketing initiatives.
Do this if you want to build a "self-marketing" product that makes buzz and wins customers without too much (and expensive) effort. Start by being involved in the product development phase.
MediaDev was hired by Getronics to design & implement a market study and to create valuable content.
Keep in mind these seven simple steps when you create your next infographic.
Start the year right by forming healthy, productive habits and sticking to them.
It's all about educating your prospects without the hard sell.
The key is to always be visible, engaging and responsive wherever your customers are.